One of the world’s most famous designers Rashid Karim created a packaging design for the new limited perfume series from HUGO.

Next week only 1000 bottles of this perfume will appear on shelves of 100 retailers worldwide including Selfridges (London), Sephora (Paris), Harvey Nichols (Dubai) and the Gallerie Lafayette in Berlin where the launch event will also be held on October 15.

via Highsnobiety.com