According to the new Schick Xtreme3 ‘Refresh Your Scents’ survey, two-thirds of men (70%) in the U.S. feel it is hard to get going in the morning, with 43 percent indicating they don’t wake up with a feeling that they are ready for the day ahead. The makers of Schick Xtreme3 hope their latest innovation will help men address this challenge by providing a dose of morning refreshment that leaves them ready to take on the day.
The brand has introduced its new Schick Xtreme3 FitStyle Refresh, the first men’s disposable razor with a fresh, clean scented handle designed to help invigorate guys’ shaves and energize them for the day ahead. The ‘Refresh Your Scents’ survey, conducted by StrategyOne on behalf of Schick Xtreme3, was introduced to unveil additional insights about the importance of scent and other refreshing experiences in men’s lives. According to the survey, men’s desire for refreshment extends beyond their morning shave. From smelly bosses to local politicians, findings show that men desire improvement in different aspects of their lives.
The survey finds that only one-third of men wake up feeling refreshed, a finding that guided Schick engineers to develop Schick Xtreme3 FitStyle Refresh. Scent also plays a measurable role in mood, memories and purchases. A majority of men agree scent has the power to evoke important memories (85%), positively affect their mood (92%) and behavior (76%), sharing that almost a third of men (33%) are buying more scented personal care products than the year before.
The Schick Xtreme3 survey also polled men in 10 cities across the nation, including New York, Los Angeles, Miami, Detroit, Chicago, Daytona, Atlanta, San Francisco, Las Vegas and Seattle. Additional local findings include:
—New York was rated the smelliest city (mean score of 4.89), with a majority of respondents saying the city smells like pollution and garbage
—New Yorkers also feel they have the smelliest bosses (30%)
—A majority of people from Detroit feel they always smell good (57%), but don’t feel the same about their city (mean score of 4.92), ranking themselves the second smelliest city behind New York
—A majority (93%) of Miamians strongly appreciate the power of scent, saying their city smells ‘fresh’ with scents from the ocean.
Scent also plays a large role in alertness, with 83% of guys agreeing that a refreshing scent makes them feel more alert. To support this, Schick Xtreme3 FitStyle Refresh is partnering with NASCAR Sprint Cup driver Martin Truex Jr., a man who truly understands the importance of staying alert and focused, especially while on the track. Truex will help Schick Xtreme3 FitStyle Refresh deliver refreshment to fans at select NASCAR races throughout the season, where he will participate in ‘meet and greets’ at branded in-field campground sites. A Schick Xtreme3 FitStyle Refresh RV will feature free razors, shave stations, a refreshing misting station, prize games including a boat race game and a pop-up lounge to watch the races.
Guys are also invited to join the ‘Get Fresh Society’ on Facebook and Twitter, where Schick Xtreme3 FitStyle Refresh will host a sweepstakes with Truex and offer helpful tips and daily prizes designed to refresh men’s lives.