Newcastle Brown Ale, that is imported in the U.S. by Heineken USA, Inc., is rolling out four new limited edition tastes that will be available which for a limited time at select neighborhood pubs or stores throughout 2011.These limited time offer represents the collaboration of two breweries: Newcastle Breweries in England and Caledonian Brewery in Scotland.

The offer comprises the following tastes:

• Newcastle Summer Ale is brewed to refresh. Its taste features citrus aroma and a clean, refreshing flavor with a dry finish
• Newcastle Werewolf is a distinct tasting fall ale that features a combination of sweet berry overtones and bitterness
• Newcastle Winter IPA is full-bodied and creamy ale, delivering unique malt flavors for the winter season.
• Newcastle Founder’s Ale: is what the brewers call «a rich ode to the heritage» as it represents the work of five of the best brewers in the city coming together to show off their craft. It’s a full-bodied ale with a sweet and dry finish

This year, for the first time in the history of the drink, the brand has launched a TV campaign comprising 3 30-second videos each taglined and revolving around the theme «Taste The Lighter Side of Dark.» Referring to the ‘dark’ nature of the ale, the ads produced by the Vitro agency use dark (and somewhat dry) British humor to deliver the message. In each of these ads that was specifically crafted for the U.S. market, the action takes place in England. Each spot is starring British actors.

The ads will be broadcast from April 18 through June 20, and from August 29 to October 24, on CBS, ABC and cable TV channels.