Ahead of its World Basketball Festival to be held in NYC on August 12-15, Nike Sportswear is paying tribute to the five boroughs of New York by releasing a line of its Nike Air Force 1 Boroughs Low Supremes designed by DJ Clark Kent, and arranging a series of events under its 1LOVE campaign, dedicated to the Big Apple and street sport.

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The iconic apparel brand has invited 5 talented ambassadors originating from each of the neighbourhoods to support the basketball squads in the “Borough vs. Borough” tournament. The teams of players were inspired by rapper, songwriter and producer Theophilus London from Brookyln, BMX rider Nigel Sylvester from Queens, rapper and Young Money record artist Corey Gunz from Bronx, rapper Miss Banks from Harlem and American live DJ and radio personality Emilio Sparks from Staten Island—each of them backing players from their borough. The competition was won by the Queens team shepherded by Nigel Sylvester.

Image Courtesy: nike

Image Courtesy: nike

The representatives also shared their memories of growing up in each of the borough and thoughts on why this place is unique in short documentaries, with two of the films already released (the first one features Theophilus London and the second one showcases Ms. Banks).

On July 31, Nike also arranged a Nike Sportswear block party 1Love All Borough Block Party to celebrate the launch of the new Air Force 1 pack—great music by DJ Clark Kent, King Solomon and Miss Banks as well as nice food were offered to all of the guests from NYC’s 5 boroughs, who attended the event.

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