Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe.  The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.

Photo:A snapshot from the nikerunning.nike.com wesbite

The girl is so obsessed about running, that she even drinks her coffee, learns new song and talks with her boyfriend on the go (the whole thing reminds of Forrest Gump’s attitude to life, no?). Nike is calling people around the globe to get inspired by Alice and ‘Never Stop Running’—you are not expected to spend all of your life on the track, but the brand wants you to think more about it, plan routes, take up friendly competitions and train like a professional athlete with programs from top-coaches (the Nike+ coach app helps with it).

Visitors to the page of Nike’s Lunarglide + 3 Shields on the brand’s official website can learn more about the shoe by exploring it online and join in the global running community. On October 16, Nike arranged its 8th annual Nike’s Women Marathon to raise funds and awareness for people suffering from leukemia & lymphoma—and if Alice weren’t a fictional character, she would definitely win it.