The World Cup is coming to its finish line, and proves to be the source of inspiration for the most intense and massive ad campaigns since the winter season with its Christmas long weekend and Olympic Games. Nike, which became one of the strongest advertisers during this football month, goes on impressing public with its huge installations, and unveils a giant sculpture of Ball Man made out of 5,500 footballs.
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The creation, which comes in the same vein as the “Write the Future” wall and the “Stadium” exposition of portraits, was developed by the Ratcliffe Fowler Design group from Leicester and the Nike’s Global Creative Football—it took them more than a year. To craft the 20 meters high sculpture, they used 5,500 ‘Brasilian Skill Balls’, which are heavier and smaller than regular balls for practising gaming skills on the pitch. The balls are tied together with 10 km of strong cable, which prevents the 4.75 tons construction from falling apart.
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Before the sculpture was installed in Carlton Mall Atrium, a Johannesburg shopping centre, the team tested it to make sure the construction is not dangerous to be taken to the public place. The installation will be on display until July 11, when the final game of the tournament is over.
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The sculpture makers used the same technique as was applied for crafting the Ferrero and in-store Nike installations.