Nike and famous New York based photographer Warwick Saint developed an inspiring Rock Victorious campaign for the women section of the company’s website. The strong and catching ads are all about winning and savouring the moment of victory. The images and video feature the sport legends of modern time — Maria Sharapova, Susanna Kallur, Serena Williams and Lianne Sanderson – who share their view on what it is to literally fight on the pitch or on the track.

The images by the photographer render the essence of sport competing, the power and desire to win. The campaign’s goal is to give the athletes — either amateur or professional — this will to go further and feel how great it is to be on the way to becoming a champion. Nike is assuring that winning is contagious, you see it and you burn for it, so, never underestimate the power of victory.