A couple of months ago Telefónica Digital’s O2 released their TU Me application for Apple and Android handsets. Now the company is launching the first promo campaign for the app in social media. Users can watch a new animation video created by Jam and Studio AKA on a dedicated Facebook page. Jam has also developed a global social media strategy for the app.

Pic. TU me’s logo

Photo: Tu Me Timeline on Facebook, clickable

Skype, which in June rolled out its Converstation Ads and has more than 600 million global users now has got a rival. TU Me is a messenger client that allows communication with users TU Me you can’t make calls to landlines, only to the smartphones which have the same app installed. Skype offers calls to landlines for money.

Tu Me features a user-friendly interface designed like a time-line, on which people can track all activities they did as well as see missed calls and logs of messages. The app can be downloaded from Google Play or iTunes. O2 is expected to release versions for other platforms including Blackberry and Windows Phone.