Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.

Building on the momentum and success of the SuperModelquins, Old Navy Records marks an important evolution for the brand as it looks to cultivate more loyalty among Old Navy’s target customer «Jennie»—a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family. The new campaign emphasizes more of the fun and innovative shopping experience that Jennie has come to expect from Old Navy.

The campaign debuts with ‘Super C-U-T-E,’ the first of many original songs and music videos celebrating and glamorizing Jennie in her everyday activities. From a trip to the grocery store to the dentist, Old Navy shows Jennie how to ‘turn up today’ and take the mundane to extraordinary while wearing Old Navy styles.

The music and videos featured in the campaign are produced by music house Honor Roll and directed by music industry legend Joseph Kahn, known for producing famous videos such as Eminem and Rihanna‘s ‘Love the Way You Lie,’ and Britney Spears ‘Toxic.’ Original Old Navy bands perform the new songs beginning with The Audio Threadz making their debut with ‘Super C-U-T-E.’

Developed in partnership with Crispin Porter + Bogusky, Old Navy Records is multi-faceted and fully-integrated across TV, stores, online, and mobile—all media that Old Navy customers rely on to stay connected with the music and fashion world.

The brand also reaffirmed plans to continue remodeling its store fleet into the new store format called, ‘The New Old Navy.’ Unveiled in 2009, the new design enhances Jennie’s shopping environment with several new features including improved signage, energy-efficient lighting, an interactive play space for kids, and more. Since 2009, Old Navy has converted about 250 stores to the new format across the U.S. and Canada and plans to convert additional stores in 2011.