Pearlfisher has designed a new packaging for the British confectionery company Green & Black’s (owned by Cadbury).

The brand hopes that this redesign will help to raise Christmas sales within the category in 2009. The new packaging will appear on shelves in November.

«Gifting, by its very nature, needs to inspire warm emotions. This colourful new identity follows on from the introduction of the 100g bars and ensures stand-out and coherence of the range on shelf,» said Natalie Chung, Creative Director Pearlfisher.

«We are a contemporary brand in a traditional category so we feel this new identity will give us a greater USP and standout for consumers. We also had great success with our vibrant Easter packs,» said Natalie Brown, Green & Black’s Senior Brand Manager.

The new look gift range includes the Seasonal Edition Miniature Bar Collection, the Miniature Bar Collection, Mint Squares, Dark, Milk, and White Chocolate Squares and The Assortment.