Pampers®, the diaper brand committed to making a difference for every Latino parent and baby, right from the start, announced the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected.  The campaign provides new resources and support for Latina moms and their babies in their communities, celebrating the joy every little baby brings into the world.

To mark the campaign launch, dozens of Los Angeles Hispanic moms and babies joined Pampers and the urban artists known as Retna and El Mac for a celebratory event at MacArthur Park Primary Center in Los Angeles, a pre-school and kindergarten center with a 95 percent Hispanic student population. Pampers introduced the different campaign elements at the event, including the donation of a new school mural that will be developed over the next weeks by the two artists. The new artistic creation will be titled ‘Every Little Miracle’ and was commissioned by Pampers to portray the real-life miracle stories of many Latino babies as told by their families.

With the ‘Every Little Miracle’ campaign, Pampers is also introducing its Madrinas network—a group of warm, engaging Latinas who will assist new moms to do the best they can to support their baby’s happy, healthy development. Through this new program, Pampers will offer moms the opportunity to opt-in to receive tips and information through a mobile messaging platform, and to join the Pampers Madrinas network at Facebook.com/PampersLatino.

In addition to the mural and the Madrinas network, Pampers announced a national sweepstakes inviting Hispanic parents to share what makes their little one a miracle. Ten stories will be selected to be part of Pampers ‘Every Little Miracle’ mural in Los Angeles. In addition, a grand prize winner will be chosen at the end of the sweepstakes to receive a $5,000 grant to go towards their baby’s future college education.