Following the successful launch of Intensely Italian chilled range, also created by Parker Williams, the new look packaging design for the Sacla’ ambient range boasts big brand standout and helps to differentiate it in a busy ambient aisle.

Further range differentiation is achieved through distinctive use of graphic styles. In addition the signature “background chatter” used on the Sacla’ chilled range works seamlessly across all products and further helps to reinforce the authenticity at the heart of this very Italian, family-run brand.

The redesigned range of Pesto, Stir-in Sauces and Paste has been rolled out across stores from April 2012.

Photo: New Sacla’ ambient range designed by Parker Williams