Pearlfisher has created the brand name, tone of voice, brand identity and packaging for Bodega, the brand new Antipasti brand from Cranswick.

Perfect for sharing, picnics and everyday eating, Bodega is a delicious range of premium olives and antipasti products for the supermarket chiller.

The brand identity design uses a bold, red and distinctive typography, with the strapline ‘Antipasti Appreciation’, highlighting that olives and antipasti are not simply an acquired taste, but food that everyone can enjoy if they find their ideal flavours. The authentically designed typography is also used to highlight the product variants, including Mild Nocellara olives, Lively Cuquillo olives and Spicy Halkidiki olives.

The design includes an ‘Olivometer’ which provides consumers with an indication of the strength of the type of olive they are buying.

Natalie Chung, Creative Director at Pearlfisher comments, “The brand identity and design for Bodega highlights the brands expertise as well as its modern and premium quality. We have shown Bodega’s richness in a simple and characterful way, emphasising that antipasti can be for everyone and highlighting the exciting taste sensations. The design is compelling and original, allowing Bodega to stand out in the world of own-brand olives and antipasti.”

Bodega is currently available exclusively at Sainsbury’s in the UK.

Photo: Bodega packaging by Pearlfisher