Following the creation of a new brand identity for Yeo Valley in June—leveraged by the runaway success of the ‘Yeo Valley Rap’ TV advertising—Pearlfisher has developed the identity and packaging for a new range of Yeo Valley Big Pots launching this week.

The identity— encapsulating the Yeo Valley name within a milk droplet—represents Yeo Valley’s status as an emerging icon within the world of dairy. The design is driven by the brand logo, which is hero on pack and highlights the Big Pots as being at the heart of Yeo Valley’s yogurt offer. The photography portrays each single flavour and highlights the organic and natural qualities of the product.

As Jonathan Ford, Pearlfisher Creative Partner comments, «We have loved working with Yeo Valley from the start. The client commitment to stand for something (dairy) and to create something truly different with a bold and brave new identity has certainly paid off. The fantastic TV ad, with the identity at its heart, truly shows how challenger design and behaviour can set brands on an iconic path. The ad is driving phenomenal traffic to — and sales for the brand—which will surely continue to grow as more products, such as the new Big Pots, strengthen the brand portfolio.»

Ben Cull for Yeo Valley comments, “We are thrilled with the new graphic design for the Yeo Valley Big Pots. The design hero’s the new identity and drives forward Yeo Valley’s yogurt offer, highlighting the products’ natural and organic ingredients.”

Yeo Valley Big Pots are available in three product ranges—Whole Milk, Fat Free and Greek Yogurt—from all leading multiples and independent grocery retailers nationwide.