Pearlfisher New York has redesigned the brand identity and packaging for skin care, spa, bath and hair care brand H2O+, enriched with sea botanicals.

The new design emphasizes a single-minded depiction of the depths of the ocean and communicates the rich benefits of marine science to our bodies.

Jonathan Ford, Creative Partner at Pearlfisher comments,“H2O+ is such an insightful beauty brand and the global redesign needed to illustrate its universal expertise. The design emphasizes the immense power, richness and restorative qualities of the ocean and the science of marine botanicals, reinforcing the brands core truth of the benefits of marine science”.

Photo: new H2O+ package design