Perrier-Jouët has presented another sophisticated design piece inspired by the brand’s artistic legacy and traditions. Following an array of various creative artifactss, ranging from water-colors to paper frescoes and botanical arabesques, here comes The Enchanting Tree. The new masterpiece, created by the Dutch-born, London-based product designer and artist Tord Boontje, is a champagne service made of suspended golden branches and decorated with anemones.

Photo: Perrier-Jouët’s The Enchanting Tree by Tord Boontje, (click to enlarge)

The champagne specialist put the latest piece on a display at the Saatchi Gallery in London on March 22. The sophisticated handworked golden tree comes as a true tribute to nature, craftsmanship, elegancy and the Art Nouveau style celebrated though all of the contributions to the brand’s artistic heritage. The metal tree with leaves and white flowers stands on the base next to the bucket with a bottle of Perrier-Jouët’s Belle Epoque. The tree’s branches end with special loops to house flutes—this adds a functional twist to the aesthetic composition.

“I wanted to create a functional object that evokes emotions and dreams. Here, utility is beautiful and beauty has utility,” commented Tord Boontje on the work.

To celebrate its longstanding relationship with art, Perrier-Jouët founded the UK arts prize this year. In mid-January, the brand has also launched Arts Salone that gathered 13 experts in the sphere—artists, curators, arts writers, editors and collectors,—who were set to nominate candidates for the prize and finally select a London-based emerging talent in contemporary craft. The panel of judges, including Tord Boontje and fashion designer Nicole Farhi, gathered two times—at the second meeting they had to make the decision on who should have won the prize, Claire Brewster, one of the panel members, wrote in her blog.

According to Disegnodaily, the winner was to be selected yesterday, on March 26, but his or her name hasn’t been announced yet. The first-year Perrier-Jouët prize recipient will walk away with £10,000 and will be invited to exhibit his or her current work at the St. Pancras Renaissance Hotel Chambers Club in June/July 2013. In addition, the winner will travel to the brand’s home at the Perrier-Jouët Maison Belle Époque (Epernay, France) to see the largest private collection of Art Nouveau works in Europe, and will also head to Design Miami in December 2013—all expenses are covered by the brand.

Photo: A sketch of Perrier-Jouët’s The Enchanting Tree by Tord Boontje, www.apetogentleman.com (click to enlarge)

Photo: A sketch of Perrier-Jouët’s The Enchanting Tree by Tord Boontje—the process of creation, www.apetogentleman.com (click to enlarge)