In an effort to make shopping for innovative products effortless and cost effective, the Procter & Gamble Company is proud to introduce the Have You Tried This Yet? initiative, which showcases original products that meet the consumers’ everyday needs.

In a national survey conducted in September 2010 among 1,000 nationally representative women in the U.S., 48% state the majority of their daily stress occurs inside their homes, with more than half saying they often feel overwhelmed with all the responsibilities they face in caring for their loved ones, including shopping for all their families’ needs.

Furthermore, 73% of women said they are sometimes disappointed with their purchase of household products. However, 84% of women do like to try innovative products they come across while shopping. 85% of women felt saving money is one of the most stressful things about being a mom. Additionally, the survey depicted moms found it significantly (75%) harder to manage a household budget, more so than any other responsibility, including raising their children.

Have You Tried This Yet? will be supported through a variety of consumer touch-points.  On October 31, P&G will distribute a brandSAVER, a complimentary coupon booklet that features more than $113 in savings on the campaign’s featured innovative products, in local newspapers throughout the country.

Also, Have You Tried This Yet? will come to life via posters, handouts and product samples at participating Laundromats in select locations throughout Los Angeles, Dallas and Houston from October 23—November 20.  In addition, from October 22—31, a free, interactive Have You Tried This Yet? Pop-Up experience will be open to the public in New York City and will offer free demonstrations and product samples from brands such as Tide®, Bounty®, Pringles®, Charmin®, Febreze®, COVERGIRL®, and Olay®, allowing consumers to experience first-hand the innovations and value each product offers.