Procter & Gamble is going to provide enough clean water to save a life every hour through the Children’s Safe Drinking Water Program, a not-for-profit program founded by P&G that provides clean drinking water in the developing world.

Unveiled at the Clinton Global Initiative (CGI) in New York City, this CGI commitment will be made possible by the delivery of more than two billion liters of clean drinking water every year by 2020, helping save an estimated 10,000 lives and preventing 80 million days of diarrheal illness on an annual basis. To realize this «save a life every hour» target by 2020, the company will build a new manufacturing facility for its PUR packets in Singapore, forge new partnerships with humanitarian organizations throughout the world and extend Children’s Safe Drinking Water Program operations into more countries.

The Children’s Safe Drinking Water Program utilizes PUR packets, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC), to help reduce sickness and death resulting from drinking contaminated water. One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

«P&G’s purpose is to improve people’s lives, and scaling up the Children’s Safe Drinking Water Program to provide more than two billion liters of clean drinking water every year in developing countries is yet another demonstration of this commitment,» said Bob McDonald, P&G Chairman, President and Chief Executive Officer. «P&G will work with global partners, leverage its brands and employ a variety of marketing assets to build awareness of the global clean water crisis and motivate people to help provide those in need with clean drinking water.»