Procter & Gamble proud partner of Team USA and «proud sponsor of moms,» announced it will help Team USA moms get to Vancouver as part of the «P&G Thanks, Mom» program. P&G has committed to help defray the cost of travel and accommodations. The company is the first to provide this level of support to all the moms of Team USA.
«P&G is in the business of helping moms,» said P&G Chief Marketing Officer, Marc Pritchard. «We appreciate that moms make everyday sacrifices for their children, and sometimes they don’t get the opportunity to participate in once-in-a-lifetime events like the Games. At P&G, we believe in ‘touching lives and improving life,’ and this gift is our way to express our thanks for the hard work and dedication of the U.S. Olympic Team moms.«‘
The «P&G Thanks, Mom» campaign celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed. Whether it was driving to early morning practices, cheering them on in competition, doing mountains of laundry, and everything in between, every Team USA member has someone who supported the day-to-day activities that brought them to their Olympic moment. For some that may be their mom; for others, it may be their dad, an aunt, a grandparent or another special supporter.