Procter & Gamble will thank moms for Mother’s Day by launching a nationwide program, «Thank You Mom Reunions,» to bring together 100 moms and their children for milestone family moments they might otherwise miss. The program is part of P&G’s «Proud Sponsor of Moms» campaign launched during the 2010 Olympic and Paralympic Winter Games.

Beginning on Thursday, May 6, in celebration of Mother’s Day, consumers are invited to log onto www.thankyoumom.com and enter to win a gift card to help cover the cost of a special reunion with their mom or mom figure in their life. Entrants must submit a 100-word essay describing why they would like to be reunited with their mom.

Consumers are also invited to vote for their favorite entries. Each month, 15 winners will be chosen through November 30th. Winners will also receive a portable digital video camera to capture their reunion and are encouraged to share the video.