Pinterest has introduced a new type of pins, the so-called Rich Pins, across three categories—consumer products, movies and cooking. These pins contain related information from the original sites, highlighting availability and real-time pricing for goods, cast members and ratings for movies, recipes, and more.

To kick start the initiative, Pinterest has teamed up with 20+ leading websites in these fields including Asos, eBay, Sephora, Target, Walmart, Whole Foods, Martha Stewart Living and Netfix to name a few. The social-media platform invites other sites to join the initiate as well—the procedure is described here.
The Rich Pins have a special company icon that appears below the picture, so it is easy to detect such pins in the feed. Additional info about the product is displayed below the picture, when you click on it. Pinterest has created three dedicated boards (products, movies and recipes) with tons of Rich Pins to show how the new feature works. The images pinned from the participating websites by common users will also contain the additional information about the product. Pinterest says that it is updating all old pins that now got the contextual data, making visual tiles on the boards practically, not just inspirationally useful. To see the Rich Pins, users have to switch to Pinterest’s new look.
Pinterest stated in the blogpost that it’s just the start of the endeavor, and it hopes to “make all pins more useful in the coming months.” The social-media platform is asking its community to contribute to the rollout by commenting on what types of pins they would like to see improved—travel, music, design or some others. Currently, Rich Pins are only available on the desktop devices.