Playboy Enterprises, Inc. announced that it has entered into a license agreement with Fashion UK to create a new collection of Playboy-branded men’s and women’s fashion apparel, which will be available in the UK and Ireland beginning in August 2010.

“We are excited to partner with Fashion UK, a well-established company that has specialized in licensed apparel, specifically fast-fashion, for many years,” said Adrianna Chinnici, vice president, licensing, Playboy Enterprises, Inc. “We look forward to revealing the new fashion-forward line of men’s and women’s apparel to consumers in the coming months.”

The Playboy-branded line will include vintage wash and jersey T-shirts – including music-inspired and embellished styles – as well as hoodies and joggers. “Fashion UK is thrilled to collaborate with Playboy,” said Gurdev Mattu, managing director, Fashion UK, “The Playboy brand is both iconic and universally recognized, especially among our target audience that thrives on fun and fashionable products.”

For more information on Playboy-licensed products, please visit www.playboyenterprises.com, www.playboystore.com, and www.shopthebunny.com.