Polaroid and its creative director, Lady Gaga, unveiled Polaroid Grey Label, an original line of products co-designed with the music celebrity. This collaboration between two cultural icons reflects Polaroid’s long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital.

The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga’s artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement. «I consider myself to be a visionary, not just a songwriter and a singer. I am an artist,» said Lady Gaga, Polaroid’s Creative Director. «I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid.»

The first trio of Polaroid Grey Label products include GL10 Instant Mobile Printer, which will be available in May 2011 (US $149.99), GL30 Instant Digital Camera to be available later this year, at a price to be announced, and GL20 Camera Glasses, which is merging fashion with photography (it will arrive later in 2011 as well, the price is yet to be specified).

After being named the company’s Creative Director in January 2010, Lady Gaga and Polaroid collaborated to define a direction for the line that blended the brand’s core values with the music diva’s creativity. Stemming from ‘greige goods,’ a fashion-industry term for fabric in its purest form, the Polaroid Grey Label line encompasses Polaroid’s heritage of delivering simplicity with the style, wit and sensibility of Lady Gaga.