Procter & Gamble and the International Olympic Committee announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games. The company also announced an additional $50,000 donation to help cover training and expenses for elite U.S. athletes and confirmed its commitment to continue the sponsoring programs launched for the Olympic Games this winter.

P&G will build upon the success of its Team USA partnership at the Vancouver 2010 Olympic Winter Games which resulted in increased favorability ratings, greater market share and nearly $100 million in incremental sales. The company will leverage the IOC partnership to deliver on its purpose-inspired growth strategy and to help improve the lives of athletes, moms and their families around the world.

As part of the “Proud Sponsor of Moms” campaign, the company will continue its “Thank You Mom” program in conjunction with the IOC’s inaugural Youth Olympic Games to be held in Singapore from Aug. 14-26, 2010. P&G will help up to 25 moms of Youth Olympic athletes from around the world, including three mothers of U.S. athletes, with their travel and lodging costs so they can be in Singapore with their children as they compete.

P&G has partnered with the moms of six high-profile Olympians from across the world and the mom of a U.S. Paralympian. They will provide the type of insight only the mom of an Olympian can share in an effort to most effectively deliver “Proud Sponsor of Moms” programs to touch and improve the lives of athletes, moms and families around the world.

To celebrate the dedication and sacrifice of moms, families and their Olympians, P&G will produce a documentary video series called “Raising an Olympian, The P&G Momumentary Project.” The video series will tell the stories of Olympic hopefuls as seen through the eyes of their moms. It will air leading up to and during the London 2012 Olympic Games and will aim to answer the question, “What does it take to raise an Olympian?”