With its numerous social and educative initiatives, PUMA spreads the message of peace and love all around the globe—as part of this commitment, the sports lifestyle giant supports independent documentary and encourages people in developing countries around the globe to ‘kick the ball’ as well as helps address environmental problems. But PUMA is not only the brand which ‘operates on the ground,’ it also reaches out into the sea with its marine preservation campaign. Now, ahead of the Volvo Ocean Race, in which the brand is participating, it has launched a short environmental documentary film ‘Home Oceans,’ dedicated to the modern problems of sea and focusing on the most troubling issues such as rising floodwaters, changes of ecosystems, extinction of sea animals to name but a few.

Photo: The front page of the www.puma.com/sailing website

“Part of our long-term sustainability initiatives at PUMA is to help raise awareness and promote positive actions for environmental issues; this includes the preservation of our world’s oceans and marine life. Our participation in the upcoming Volvo Ocean Race gives us an ideal backdrop to share the amazing imagery and powerful message of the Home Oceans film,” shared Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports & Lifestyle Group and CSO of PPR.

This 10-minute film was directed by Yann Arthus-Bertrand, a renowned French director, reporter and environmentalist, who shot the impressive ‘Home’ documentary, which reveals the links between the Earth’s problems (the production of this film was supported by PUMA.Creative through the French luxury goods group, PPR). The new creation, ‘Home Oceans,’ which was filmed in line with the original film, will be screened at the 10 Volvo Ocean Race global stopover ports, where the new educational children book ‘Marmo Saves Our Seas’ featuring the brand’s new mascot Marmo will be read. The film will be premiered at race start in Alicante, Spain, which is slated for October 29.

“The Home Oceans film shows how reliant we are on the oceans for everything from food, to the air that we breathe. The film projects a message of concern but also one of hope… there is time to change,” adds Claire Ferguson, the film’s editor.

Last week, the brand also announced the winner of the first annual PUMA.Creative Impact Award, created to honor documentary filmmakers for the social impact of their works. The ‘The End of the Line’ film’s creators got the €50,000 prize, and the productive team behind the ‘Burma VJ: Reporting from a Closed Country’ film were awarded with €25,000 as a Special Commendation.