Puma is completely sure that “Love=Football”, and so it has introduced lovely sport. American artist Kehinde Wiley was among those who helped the brand express the dedication and desire to support the footballers. He created his new portraits of football players in the style, which was popular in Europe in 17-19 centuries.
The ethnical patterns perfectly fit into the Puma Unity kits style. They are designed to establish a spiritual bond between the four nations — Ghana, Cameroon, Mozambique and Côte d’Ivoire. The predominating brown colour in the African collection has a related origin — it is made with the help of a colouring pigment obtained from the African soil. The series of posters as well as the apparel collection was created ahead of the upcoming Football Championship.
The brand has also unveiled a new football uniform kit for the Italian national team Squadra Azzuro. The items from the Puma PowerCat 1.10 collection are in national white and blue colours with gold decorative elements. The shorts design is influenced by the boxing style, and one of the most extraordinary pieces is the wide belt made of multicolored laces. The shirts are decorated with four stars, each one given for the victory in the World Cup.
