Nestlé’s Quality Street, the nation’s favorite wrapped chocolates and toffees, is celebrating the upcoming nuptials of HRH Prince William and Kate Middleton with a special limited edition tin.
To mark the occasion, Bristol based agency Epoch Design was asked to create a special celebratory look for the iconic octagonal pack. The final design incorporated a bespoke illustration by portrait artist Cath Riley.
Stuart Tallis, Senior Creative at Epoch Design commented, “Our aim was to create a modern piece of commemorative memorabilia that would represent the new era of royalty. Taking inspiration from the traditional ‘white wedding,’ we transformed the tin into a beautifully presented regal wedding cake with a sprinkle of Quality Street magic. Our focus was on devising a fresh and contemporary look which remained in-keeping with the core Quality Street brand”.
Tins are available in ASDA stores from early April with a recommended retail price of £10.50. With a limited print run they are sure to become sought-after keepsakes.
Brett Stephenson, Senior Brand Manager at Nestle Confectionery added, “Quality Street has a history of marking special Royal occasions including Coronations and Royal Jubilee’s, most recently to celebrate her Majesty’s 50th year on the throne. As holders of the Royal Warrant it is fitting that we should mark this special occasion with a special tin containing the nation’s favourite chocolate assortment. Quality Street also celebrates its own special occasion in 2011, the brand’s 75th birthday”.