Reckitt Benckiser has partnered with Save the Children, the leading independent organization for children in need, with programs in 120 countries, in order to launch ‘Million Brighter Futures.’ It’s a new multi-million dollar fundraising move, aimed to raise money for the children from the world’s most poor countries.

RB, that employs about 27,000 people worldwide, with operations in over 60 and sales in almost 200 countries, started its relationship with Save the Children with a $150,000 donation in 2003. Since then, it has grown into a great example of a long-term partnership. Along with Reckitt Benckiser, there are many artists and supporters who serve Save the Children at home and abroad: America Ferrera, Jennifer Garner and Ben Affleck, Hugh Laurie and Julliane Moore.

Through this initiative, RB pledges to increase funds for Save the Children up to $15 million by 2015. RB raises funds throughout the year and in its offices around the world by taking part in activities, including treks, walks, fun runs, marathons, bike rides, bake sales and even book sales in aid of Save the Children. The money will help the charity’s child and maternal health programs in Angola and Tanzania; child domestic workers program in India; and Save the Children’s emergency instant-response work around the world. «Million Brighter Futures could mean the difference between life and death for hundreds of thousands of children,» said Douglas Rouse, Corporate Partnerships Director at Save the Children.

In addition to the Million Brighter Futures Campaign, RB North America sponsors 100 children enrolled in Save The Children’s health and education programs in rural areas of the United States. According to statistics, in the United Sates, one of six children lives in poverty, where conditions resemble parts of the developing world.  Save the Children provides them with early childhood development, literacy, nutrition programming in these communities, as well as emergency relief.