Every football fan dreams of going to the 2010 UEFA Champions League final, which is this year slated for May 22 in Madrid, and share the happiness with the champions. The international beer brand Heineken and creative agency Red Keds offer a great opportunity to make this dream come true.

You can visit the 2010 UEFA Champions League final by polishing your playing skills at the promotional website of Heineken UEFA Champions League. There users are training on the biggest international stadiums, answer questions and score points. Every new record increases your chances to go to Madrid.  You can see how close the other players are to the ultimate goal by monitoring the public “champions” rating list.

Three of the contestants, who will become virtual champions, will be awarded with the grand prize, a trip to the final.

A promotional website by Red Keds creates a very realistic atmosphere of UEFA Champions League match. International stadiums, lights, the anthem of UEFA Champions League, chanting fans and breathtaking moments — all of this is here not just for teasing the football supporters, but for encouraging them to try and make their dearest dream come true.

“We wanted to show consumers the key characteristics of any leader — charisma, experience and modernity. This is what Heineken and UEFA Champions League mean to us,” comments Vаsiliy Lebedev, creative director of Red Keds.