Unilever has commissioned Italian agency Reverse Innovation, specializing in brand and product design, to create the graphic design for the new range of Signal Expert Protection toothpastes. The creative team was tasked to develop a design which would reflect the core characteristics of the product using meaningful visual elements on the packaging.

Photo: A line of Signal Expert Protection toothpastes

The creative team added a scientific touch to the design—on the pack, there’s a zoomed-in picture of the toothpaste just like it could be seen through a microscope, so that consumers ‘see’ the particles of sanitizing formula, which helps keep their teeth clean and healthy.

The DNA representation of the toothpaste and the font also add to the medical lab style. The combination of white, green, blue and silver, which are the major colours of the palette in this design, evoke the strong feeling of freshness and cleanliness.