The renowned champagne brand Perrier-Jouët has invited Rie Rasmussen, a fashion model, designer and artist, to become its new muse. The woman has brought the artistic heritage of the brand and its Emille Galle’s bottle design to her life and now shared with her own view at the refined Perrier-Jouët. The campaign’s motto is “Beauty is a form of genius” (Oscar Wild), and Rasmussen is one of those who can depict the sensitive and artistic soul of the brand.
The Danish fashion model, actress, film director, writer and photographer made three beautiful watercolours for the House of Perrier-Jouët on her last visit to the brand’s vineyard.
Watch the video to see how the images were created.