Energizer, Inc. announced a bold new razor line for its Schick brand. Officials say the new Schick Hydrowill revolutionize men’s shaves by protecting and caring for skin while it removes hair thanks to many first to market technologies.
These new technologies are proven to reduce irritation, providing men with refreshing, liberating shaves.
“Innovation is a part of our DNA at Energizer,” said Ward Klein, chief executive officer, Energizer, Inc. “With Hydro we’re introducing a razor system that goes well beyond a simple product upgrade and delivers outstanding performance and skin care.”
A complete reinvention of the razor, the Schick Hydro results from years of testing and consumer collaboration, making it the most thoroughly researched product in the brand’s 87 year history.
While current Schick razors deliver high performance, Schick Hydro is nothing less than a total rebuild of the razor system — blade cartridge, lubricating system, trimming blade, and handle —all working together to reduce shaving irritation. Schick is also launching its first line of shave gels in the U.S. under the Hydro banner, which will help men prepare their faces for shaving and add an extra boost of hydration to their skin. The Schick Hydro razor will be available to consumers in three-blade and five-blade versions. The Hydro five-blade offers the latest in razor technology, including a never before seen flip trimmer, an Advanced Hydrating Gel Reservoir with vitamin E and five smooth glide blades.