Schwarzkopf Palette is extending it hear colour portfolio and launches a large-scale campaign in UK to promote its products. The new additions are designed for 30-something women who don’t have much time to go the the stylist or spend a lot of money on expensive products. The brand promises to deliver ‘salon results at home‘.
The brand is launching the new line of production in the UK this month, and has recruited twice British Colourist of the Year Anita Cox McMillan to provide professional advice for its consumers. The market of the hair care is so overcrowded and full of first-class products, that it is hard to make an effective promotional campaign, but the brand is sure that it will make it.
The company has commissioned the Mason Williams to handle the PR campaign in the for Britain.
«Our task is quite simply to deliver a creative platform which will get the story out to the media and excite consumers, ” says the agency’s representative.