Instagram is teaming up with The Cannes Lions International Festival of Creativity (June 15-24) for a new effort that is supposed to celebrate the vibe of the world. The photo-sharing service is inspiring people across the globe to contribute to the project for a chance to get their pictures featured at La Galerie d’Instagram in Cannes.

The dedicated gallery space will be showcasing a small collection of photos representing the stunning, inspiring and original work we see in the Instagram community each and every day. The hand-picked visuals that will be exhibited at Gare Maritime Promenade Pantiero 06400 Cannes.

To participate, users are to submit their most impressive pictures using the #InstagramCannes hashtag through June 13. The major rule is to upload maximum 3 photos a day, from each user. There will be three winners selected based on the originality, technical execution, and subject matter of submissions—they will be notified on June 13, the day when the festival will launch.

The winners get not only the exposure, but also a Leica C camera and travel kit, designed by Leica and Herschel Supply. The winners will be also featured on the official Instagram for Business blog.