Sephora Americas launched “BeautyTalk,” an online community on sephora.com where beauty seekers can learn from Sephora’s beauty experts and exchange information directly with each other, through topic-specific discussion forums.

Julie Bornstein, Sephora’s Senior Vice President of Sephora Direct, said, “There is enormous sharing of beauty information through digital and social media. BeautyTalk was created in direct response to this and to meet the high demand from our clients for a place where they could engage directly with us and each other.”

BeautyTalk offers clients the following exciting new features:

—Ask a Beauty Question: Consider BeautyTalk the starting point for your latest beauty needs. Ask any beauty question and get instant responses from other Sephora shoppers and from Sephora, too.

—Watch. Learn. Love.: Video Tutorials with Sephora’s professional makeup artists providing detailed demonstrations of beauty techniques.

—BeautyTalk Spotlight: Featuring BeautyTalk’s contributor of the week, as well as the best advice and most clever comment.

—Top 10 Product Lists: Where beauty celebrities, brand founders and artists share their favorite products.

—The Lounge: Where our clients can share their hauls and beauty confessions.

BeautyTalk easily enables Sephora’s clients to get advice on any beauty need, share what they love, their latest haul, their tips and questions by posting comments, images and videos, or they can visit Sephora’s Beauty & the Blog.