SiebertHead has created the primary and secondary graphic design as well as POS materials for  Efes’ non-alcoholic beer Efes Zero for the export markets of the Middle East & North African countries.

Efes in Turkey has been a client of the agency for 3 years and the relationship started with re-branding the identity, structural and graphic re-design of the core range of products including POS and in-bar beer tower.

Using the existing proprietary bottle structure designed by SiebertHead, the aim was to make the Efes Zero graphics look modern, refreshing and appetising. The depiction of the ingredients play a key part in this.

The 5 flavored variants are available in bottles and aluminium cans.

Photo: Efes Zero’s packaging for the Middle East/North African market