SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that is provocative and engaging. The prints are shot by world-renowned photographer Raymond Meier, who last worked with SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global “SKYY SEXY” marketing push in support of the core, unflavored brand.

The SKYY SEXY print campaign consists of five unique executions, each showcasing a different graphically arresting interpretation of SKYY’s sexy brand image with the brand’s iconic cobalt blue bottle serving as the focal point of intrigue.

The SKYY SEXY ads will first appear in the October issues of national general consumer print and spirits industry trade publications, including Cosmopolitan, ESPN, Maxim, Rolling Stone, and Beverage Dynamics. Those will be followed by additional print publications, as well as online executions, billboards, transit and large-format wall installations in the US through the end of the year. The campaign will roll out globally in 2011 through broad above- and below-the-line marketing initiatives.

SKYY’s first campaign, unveiled in 1998, was shot by renowned glamour photographer Moshe Brakha and exhibited striking, evocative characters set against a rich, textured cinematic theme. A second campaign featured the distinctive style of influential still photographer Matthew Rolston, who depicted seductive, provocative characters in his work including a 2003 celebrity campaign. In 2007, SKYY looked to acclaimed photographer and independent filmmaker David LaChapelle to shoot the powerful, tantalizing images that captured the essence of cocktail glamour and the jet set lifestyle which would constitute its third campaign.

SKYY SEXY was developed by Lambesis of Carsbad, CA. The images will be unveiled to SKYY’s loyal fans first through SKYY’s Facebook and Twitter pages. A historical perspective of SKYY’s advertising can be found in The Lounge section of SKYY.com.