SKYY Vodka, one of the biggest fashion friends in the alcohol drinks world, announced that it has become an official sponsor of upcoming Mercedes-Benz Fashion Week Spring 2013 Collections, which is slated to be hosted in New York City, September 6–13, 2012. The brand, which has a great ‘passion for perfection’ (this message is reflected in its latest campaign), won’t present any clothing collections like Diet Pepsi did earlier this year, but will unveil something more relative—SKYY specialty cocktails, which are inspired by the season’s most prominent fashion trends.

Photo: SKYY Vodka becomes an official sponsor of Mercedes-Benz Fashion Week Spring 2013 Collections, www.theevent.co.za (Click to enlarge)

The brand, which is said to “have exclusive onsite presence at all official receptions and VIP lounges,” will treat guests of the event with its four cocktails,Classic, Romantic, Glam, and Progressive. The recipes of the cocktails— Classic: Bohemian Classic, Romantic: Enchanting Kiss, Glam: Catwalk Queen and Progressive: Futuristic Fashionista—are based on the same principles as the above-mentioned fashion trends. For instance, the catwalk-inspired recipe includes honey, one of the most widely-used colours this season, and the romantic one features creme de cacao white and ground cinnamon, which surely evoke deep and warm feelings. See all the recipes here.

“We are thrilled to partner with Mercedes-Benz Fashion Week, which is the epitome of glamour. SKYY Vodka is known for its sexy and sophisticated presence, making this partnership a perfect fit for not only our brand, but for all of our fans around the world who love style and fashion,” commented Kathleen Schuart, Global Category Director Vodka, Gruppo Campari.