Smirnoff had a colorful promotion this spring and summer in the UK as they hosted parties immersed in colorful paint throughout the country. The months of May and June saw “Smirnoff Paintfest” hit six different UK cities and bring over 1500 liters of paint with them.

Image Courtesy: Facebook Smirnoff GB

For the unforgettable luminous «Be There», the leading vodka manufacturer assembled an enclosed dance floor and equipped partiers with a special suit and goggles for protection. Attendees wildly danced in the splattering paint as cannons fired red, yellow, green and blue paint into the crowd.

The festivals took place cities like Leicester, Sheffield, Bristol, London and Nottingham.

Image Courtesy: Facebook Smirnoff GB

This campaign by Smirnoff comes in a year that the company has made their presence known in London. They have hosted a hula hooping and swing contest, an avant garde club night at The Hospital Club and a Prism Party celebrating in all the possible colors in the light spectrum.