In March, Sony Ericsson will launch the ‘Xperia™ Hot Shots,’ an exciting new-format entertainment show to be streamed online and on mobile handsets. The series will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.

Photo: www.facebook.com/xperiahotshots

‘Xperia™ Hot Shots’ gives a behind-the-scenes look at the girl’s lives off-court and will offer an insight into the world of these players and their journey towards superstar status. Sony Ericsson will help the players to realize their dreams by giving them exclusive access to the worlds of music, film, gaming and fashion, allowing them to grow their online fan base, an all-important part of becoming a modern sporting icon.

Combining insightful behind-the-scenes footage with cameos from guest mentors and coverage of stunts, challenges and glamorous events, viewers will be able to follow the ‘Xperia Hot Shots’ as they take part in one of the world’s most prestigious sporting tours. At over 52 action-packed tournaments including high profile dates in Miami, Wimbledon, Beijing and others, the girls will compete, not only on-court, but online to secure themselves Sony Ericsson support.

Photo: www.facebook.com/xperiahotshots

The premise of the show is a fully interactive program, streamed on YouTube that will see the girls using their Sony Ericsson Xperia handsets to film their own content, share it and interact with their fans on Facebook and other social networks.

To mark the launch of the show, WTA icon and most followed female athlete in the world, Maria Sharapova has worked with Melbourne street artist, Dvate, to develop the logo and ‘tag’ a specially created street art mural that has been shown for the first time in Melbourne.