Starbucks introduced the newest additions to the Starbucks Digital Network, in partnership with Yahoo!—The Economist, ESPN Insider Rumor Central, Marvel Digital Comics and Mediabistro are now in. Building on the October 2010 launch, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events.
As the new content providers join the network, the News Channel broadens to become the News & Sports Channel. The Economist online and ESPN Insider Rumor Central are opening up their premium online content to the Starbucks Digital Network, so customers have free access while in their local Starbucks store.
On the Entertainment Channel, watch for the upcoming arrival of the Marvel Universe as Super Heroes, mutants, aliens, armor-clad super-geniuses and thunder gods join forces with the Starbucks Digital Network on April 23, 2011. Known for engrossing stories and a library of more than 8,000 characters, Marvel Comics gives Starbucks customers unlimited, free access to its full library of Marvel Digital Comics Unlimited.
For customers looking to conduct a job search in the media field or plot a career move, Mediabistro brings new resources to the network. It joins the Business & Careers channel to provide complimentary access to its library of how-to career training videos.
Since launch, most customer log-ins to the network are for a few minutes. Following is a rundown of all network content providers.
—News & Sports: Digits (WSJ technology blog), WSJ.com, The Economist, GOOD, New York Times Reader 2.0, USA TODAY eEdition, ESPN Insider Rumor Central and Yahoo! News.
—Entertainment: iTunes, Bookish Reading Club, Marvel Comics, New Word City, Nick Jr. Boost, SnagFilms, Starbucks Entertainment and Yahoo! entertainment offerings.
—Wellness: Rodale with Men’s Health, Women’s Health, Runner’s World, Bicycling, Prevention, Organic Gardening, TrainingPeaks, Eat This, Not That! and Rodale Books.
—Business & Careers: LinkedIn, Mediabistro, Starbucks Careers and Yahoo! Finance.
—My Neighborhood: DonorsChoose.org, Flickr, Foursquare, Patch, and Zagat.
—Starbucks: MyStarbucksIdea, Starbucks Coffee Blog, Starbucks Nutrition, Starbucks™ Shared Planet™, Starbucks Card and My Starbucks Rewards.
—Landing page and other featured content: The Weather Channel, Foursquare check-in, Starbucks Card log-in, a social media dashboard highlighting Facebook, Twitter, My Starbucks Idea and YouTube, and the Yahoo! search bar.
Customers gain access to the Starbucks Digital Network when they connect to free Wi-Fi at nearly 6800 U.S. company-operated Starbucks stores in the U.S. The Starbucks Digital Network content can be accessed with devices on the AT&T network in store.