Yesterday Starbucks announced the launch of Starbucks for Android app providing the fastest way to pay for coffee as well as other features to manage consumers’ Starbucks Card on-the-go.
The company, which now occupies the 23rd rank, according to Core Brand, announced that Safeway, Inc., one of the nation’s largest supermarket chains, plans to rollout mobile payment in July at nearly 1,000 Starbucks in Safeway supermarkets across the U.S., including the company’s Vons, Pavilions, Dominick’s, Randalls, Tom Thumb and Genuardi’s stores.
Starbucks for Android allows users to pay via their phones. It takes only a few secs to download the app, enter the Starbucks Card number, scan and go. Managing card account and reloading of the card balance are other features of the app. Starbucks store search allows customers to save time when looking for a cup of coffee. The app also provides the My Starbucks Rewards status for a customer to know if they earned a free drink.
Starbucks for Android is available through Android Market for Android phones running 2.1 or above and follows the successful rollout of Starbucks Card Mobile Apps on other platforms. With mobile payment capability at nearly 6,800 U.S. company-operated Starbucks stores and more than 1,000 Starbucks Target locations, bringing mobile payment to Starbucks Safeway stores will extend the reach of Starbucks mobile payment to roughly 9,000 Starbucks locations across the country.
The presentation of Starbucks for Android and expansion to nearly 1,000 Starbucks in Safeway stores was fueled by customer requests and the growing customer interest in mobile wallets. “We’ve received a tremendous number of requests on MyStarbucksIdea for a Starbucks app for Android,” says Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “We’re excited to introduce an Android app that our customers can use as part of their daily routines.”