Starbucks has rolled out two new Frappuccino beverages—Mocha Cookie Crumble and Chocolate Cookie Crumble Crème and brought back some old favorites—the Mocha Coconut Frappuccino and the Coconut Crème Frappuccino blended beverages. The limited-time offerings are available in US and Canada Starbucks stores this summer.
Photo: promotional poster, from frappuccino.com
Starbucks also gives funs an opportunity to make fun creating their own music tracks with an app called Frappuccino Remix, which is available at www.Frappuccino.com. They can customize their personal soundboard, load the audio and video clips inspired by Frappuccino blended beverages and then create and share their personal remix.
“We’re building on the continued excitement for our Frappuccino blended beverages by introducing the new Mocha Cookie Crumble flavor. This is one of the most requested new flavors for Frappuccino blended beverages, and we’re pleased to be able to offer it for a limited time this summer to our customers,” said Annie Young-Scrivner, global chief marketing officer at Starbucks. “Customers can create the perfect Frappuccino blended beverage for all of their summer moments, and then personalize and share their experiences through the new Frappuccino Remix.”
The new Mocha Cookie Crumble Frappuccino blended beverage consists of rich mocha sauce, vanilla syrup, Frappuccino chips, Starbucks Frappuccino Roast coffee and milk blended with ice and topped with delicious chocolaty whipped cream and chocolate cookie crumbles. Another tempting mix, Chocolate Cookie Crumble Crème Frappuccino is a coffee-free beverage.
As part of the promotion, Starbucks offers the beverages at half-price during the Starbucks Frappuccino Happy Hour beginning May 4—13 from 3—5 p.m. at participating stores in the U.S. and Canada. Additionally, customers can win prizes by tagging their Happy Hour photos with #FrappuccinoHappyHour.
Earlier this year, Starbucks entered the energy drinks category by introducing its Refreshers.