Design agency Stocks Taylor Benson has created the name, identity and packaging for ‘A little bird told me…’, Pets at Home’s latest standalone premium own brand range of natural wild bird food.

Pets at Home, which offers great products, tips and advice for pet owners is currently trading with a huge range of branded and own label products in over 290 stores across the UK.

The name ‘A little bird told me…’ suggests this is a well-kept secret to which the customer is now privy. The birds do the talking, conveying that this is what the birds would choose themselves if left to their own devices. Quirky phrases and descriptions explain the differences between the foods. Natural textures and earthy colours enhance the harmony of birds and nature. Plus windows allow consumers to see the actual product.

The new Pets at Home’s range will be stocked exclusively in their more than 290 Pets stores from this week.

Photo:  nice packaging for the ‘A little bird told me…’ range designed  by Stocks Taylor Benson