For real homes, you need something more than interiors—you need this energy and beat that is brought by pets like dogs. The Animal Lovers League Shelter and the Save Our Street Dogs have teamed up with IKEA Singapore to roll out a new initiative, Home for Hope, that encourages consumers to adopt homeless canines from shelters.
pet food & care
Meow Mix, a feline food brand from the portfolio of Del Monte Pet Food Group, launches a Kickstarter-inspired hub to support creative projects themed around cats. The Catstarter platform will feature innovative ideas that can make eating, playing and living together yet more enjoyable for cats and their owners.
The Purina brand, which is more often associated with cat’s food, released a campaign to promote its nutrition mixtures for smaller animals such as rabbits, birds, hamsters, etc. The marketing initiative dubbed “Big Thoughts From Small Animals” was developed by Colle+McVoy—it includes a series of six short videos and promotion on the Purina’s Small Animal Food Facebook page.
Leading global design and innovation company Seymourpowell, is pleased to announce details of the new look created for the Nestlé Purina PRO PLAN catfood brand in Europe. Seymourpowell created the packaging and the styling for all communication materials including the website. Rollout across Europe starts from March 2012. The Nestlé Purina brand PRO PLAN is a high quality product sold through specialist channels—veterinary practices and specialist petshops such as Pets at Home with target consumers driven by health and prepared to pay a premium for high quality, vet endorsed products.
Not only people watch television, pets do that to, but the content they see doesn’t usually tug at their heartstrings. Nestlé Purina, which last year released a first-ever movie shot by cats under its Friskies brand, now is about to launch a 23-second TV commercial designed especially for dogs in Austria this week after broadcasting it in Germany this summer. To create an advert for Beneful, the brand teamed up with pet behavior experts from the USA, who guided the production team, consulting on what sounds really can make the canines turn their faces to the screen.