This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio. Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar. Packaging of Stoli new flavour was designed by Claessens International.
“Stoli Wild Cherri is an exciting addition to our extensive naturally flavored vodka portfolio,” said Andrey Skurikhin, Partner at SPI Group—Stolichnaya Brand Owner. “With the release of Stoli Wild Cherri, we will offer customers a flavor that it is as versatile as it is delicious, and the perfect compliment to our range of quality flavored vodkas.”
Unwilling to add just another cherry vodka to the market, Stoli spent years refining and perfecting their recipe to offer a flavor profile that perfectly balances sweet and tart, a spirit with a rich cherry aroma perfumed with aromatic hints of vanilla. Produced in state-of-the-art facilities in Riga, Stoli Wild Cherri is created using the highest standards of vodka production, preserving a centuries-old tradition. Crafted using the company’s propriety distillation method, the result is a vodka with unprecedented smoothness and character.
Print ads for Stoli Wild Cherri will feature actress Julia Stiles, who debuted as the second Stoli Original this past July, and will urge consumers to “Live a life of flavor.” Photographed by Mark Seliger, the ads will break in September and capture Julia Stiles in a classic speakeasy setting, reminiscent of 1920’s style and cocktail culture.
Stolichnaya Wild Cherri will be available nationwide to consumers beginning in October 2010 with a suggested retail price of $23.99 (750mL) as well as in 1.75L ($41.49) and 1L ($31.99).