The limited edition Stolichnaya 4 Elements Vodka, designed exclusively for travel retail by the Russian artist and sculptor Yuri Gorbachev (a nephew of the former Soviet Union leader), made its successful debut in Phoenicia-Aer Rianta, Beirut Duty Free this month.

The unique limited edition label, depicting the four elements, was promoted with an eye-catching circular bar and POS in departures and light boxes and branded merchandise in arrivals.  Stolichnaya bartenders and hostesses offered travellers samples of four newly created Stoli cocktails, each based on a different element, and distributed cocktail booklets so these could be recreated at home.

Jean-Philippe Aucher, global duty free and travel retail director, SPI Group, comments: “Gorbachev’s eye-catching design for original Stoli Red and the theatre of creating cocktails in-store captured the imagination of the public and we are confident it will be well received around the world.”

Stolichnaya 4 Elements will be unveiled to Asia-Pacific customers next week during Singapore TFAP.  It will then be rolled out to Thailand, South-Korea, Malaysia and Taipei.

During May, Stolichnaya 4 Elements is being introduced to Ben Gurion International airport, Tel Aviv and through World Duty Free in 11 UK airports, including London Heathrow, Manchester and Bristol.  The roll out will continue in June in France and in July-August in Spain, Central Europe, Cyprus and Greece. US, Central America and Caribbean will follow as of September.