Enlightened Swarovski Elements, Swarovski’s world-leading product brand for precision-cut genuine gemstones and created stones, presents Gem Visions 2010, a new, bolder edition of its highly-acclaimed and much anticipated trend and design book, expertly researched and specifically targeted at the fine jewellery market.

This year as always, led by an international team of world-renowned trend and jewellery experts, Gem Visions digs deep into the cultural fabric of our moment to identify and analyze socio-cultural megatrends and four major design directions most likely to influence fine jewellery in the year ahead. Gem Visions takes gems and jewels into the wider world of today’s most vital fashion and lifestyle trends, showing the gemstone as an essential ingredient of style. For 2010, the Gem Visions book, moves onto a new level of creativity in its own right, focused, and filled with inspirations, insights and information.

The unfolding trends are illuminated by images of jewels specially commissioned by Enlightened —Swarovski Elements. Talented designers from around the world (Kristin Hanson, jeweler and founder of the Kristin Hanson Jewelry School and her students, graphic designer Yang Liu and Austrian architect and designer Florian Baptist Gypser) have been invited to interpret the four new directions using the newest Enlightened—Swarovski Elements products. New to Gem Visions 2010 are the enriching results of special projects initiated by Enlightened—Swarovski Elements working with designers in different disciplines around the world, throwing new light on gemstones, giving them new relevance in today’s world. The four design directions identified for 2010 are: False Nudity, Oversized Games, Pure Chaos, Divine Chimeras.