Swatch and Fred Butler Created a Limited-Edition «Honeycomb» Timepiece

Fall is time to start choosing items for your spring wardrobe and accessories range, so the iconic watch brand Swatch and accessory designer Fred Butler teamed up to create a new collection of striking limited edition watch. The result of the collaborative effort embodies the spring spirit and the brand’s stylistic approach—the new kaleidoscopic watch has a hexangular shape and its colour palette if full of vibrant neon shades, so the accessory looks like a rainbow.

Photo: Swatch and Fred Butler’s timepiece, www.highsnobiety.com

The colours of both the watch face and the bracelet is vivid and striking, making the timepiece truly ‘native’ to the Butler’s product range. There will be only 777 pieces, and each of them will be packed into a pyramid-shaped, individually numbered collector case. The new flamboyant product will be available to purchase for £178 starting November 1.

Photo: Swatch and Fred Butler’s timepiece, www.highsnobiety.com

The new timepiece, as well as the whole Fred Butler’s SS 2013 collection, pays tribute to the honeycombs and reflects their iconic shapes. “Every season I like to concentrate on expanding a craft technique in an unexpected material and form to turn it into a totally new surface texture or silhouette,” commented Butler to www.artinfo.com.

Photo: Swatch and Fred Butler’s timepiece, www.highsnobiety.com