Taco Bell, a popular American fast-food chain, proves that the ingredients on its menu are real heroes. The company believes that its products can be compared to fictional characters with extraordinary abilities, and it couldn’t wait any longer to tell the world about this.

The DraftFCB agency, which developed the new online hub, drew the inspiration from retro animated series about supermen and super women who save the world and provide our safety.

On the website, which is the starting platform for getting deep into the super-hero world, Taco Bell introduces characters including Captain Enchilada Sauce, Commander Seasoned Beef, Incredibean, Super Reduced Fat Sour Cream and more. The visitors are also invited to get closer to the website’s residents by reading their Twitter feeds, Facebook and Flikr pages.

Taco Bell also created a series of animated videos about The Super Delicious Ingredient Force, which always come to help those who need to be rescued — as long as the heroes are ‘tied’ to a fast-food company, they protect humanity from hunger.